As the Spring season draws to a close, we find ourselves at our final I AM profile, talking to one of the most interesting, creative and inspiring women I’ve encountered through my years doing Goldyn. Shawn Hecox, one half of the designing sister duo at The Woods Fine Jewelry, is a true artist. Creativity is her lifeblood, which one can see instantaneously just by looking at how she puts herself together in the most mundane of situations. I, for one, am always inspired when I run into her and see what unexpected, high-low combinations she comes up with in her day-to-day outfits. She’s the kind of woman who rocks a pair of Nike high tops with a peasant dress and perhaps a gold sequin jacket on a Tuesday, with total nonchalance. This unique creative spark is carried through to her collection of fine jewelry, which boasts countless celebrity fans (not that Shawn really cares about that), and a cult-like following that has skyrocketed her to success. I’m proud to say that Goldyn was one of the first retailers in the country to stock The Woods, after she and I met at a small trunk show 8 years ago when we were both just starting out. I was immediately drawn to her sparkling jewels, and the way that they had a casual, bohemian vibe despite the fact that they were covered in diamonds. Much the same way that I find myself attracted to Shawn herself. Read on below as Shawn talks about her own style, her collection, and what inspires her.
Goldyn: How does designing jewelry for The Woods influence your style?
Shawn: I think my style influences my designs more than the other way around. I like to, for the most part, wear one thing each day that is unexpected and maybe a little off. I design the jewelry much the way I pick an outfit and try to find that unexpected element that makes it original and surprising.
Goldyn: How would you define your style in a nutshell?
Shawn: High-low combinations, mixing vintage, designer, contemporary, and ‘high-street’ clothing. I like to be comfortable and would rather be the most underdressed guest as opposed to overdressed at a party. I tend to like the pieces in collections that other people wouldn’t wear!
Goldyn: What’s your favorite decade and why?
Shawn: The 70’s. I grew up in Boulder and my parents had a health food business there. It was a really happy time and place to be a kid. As far as fashion is concerned, I love all the silhouettes that came out of that decade – bell bottoms, platforms, hippy dresses!
Goldyn: What do you love about your studio?
Shawn: I love that even when it’s messy it is beautiful. I usually work on the floor and I really like to spread out all of my bead and component options, so I am lucky that we have a lot of floor space and a lot of light. My studio is in a great location too, lots of cool things popping up over here!
Goldyn: Can you give us the inside scoop on what’s coming up with The Woods?
Shawn: We have a few exciting things coming up but I’m fairly supersticious so I don’t like to jinx anything! One thing I can say is we have tried to make a really fun and colorful collection this season.
Goldyn: Any words for girls growing up today about style?
Shawn: This is a fun question as I have a daughter, Margaret, who is 12. She is very interested in fashion and already has a lot of style and ideas about what she likes. I like her to do her own thing, not be too influenced by trends but to have fun with the ones she likes. I also would say that if you really love fashion and want to make a career of it, it’s never too early to start. I worked in a clothing store in Boulder starting at age 13 and I gained a lot of experience even at a young age.